Privacy policy

PRIVACY STATEMENT

Last updated November 2025

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Mito Red Light, LLC ("Company" or "We") respects your privacy and is committed to protecting it through our compliance with this policy. This policy describes the types of information we may collect from you or that you may provide when you visit the website https://mitoredlight.com/ (our "Website") and our practices for collecting, using, maintaining, protecting, and disclosing that information. This policy applies to information we collect from you.

 

SECTION 1 - WHAT DO WE DO WITH YOUR INFORMATION? 

When you purchase something from our store, as part of the buying and selling process, we collect the personal information you give us such as your name, address and email address.
When you browse our store, we also automatically receive your computer’s internet protocol (IP) address in order to provide us with information that helps us learn about your browser and operating system.
Email marketing (if applicable): With your permission, we may send you emails about our store, new products and other updates. You may opt-out as set forth herein.

We may also use services such as OpenSend to identify visitors to our website who have previously opted in to receive marketing from our partners. If a visitor is identified through these means, we may send personalized marketing emails based on their interactions with our website. All such emails include a clear unsubscribe option and respect user preferences and applicable privacy laws.

 

SECTION 2 - CONSENT

Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our Website. By accessing or using this Website, you agree to this privacy policy. This policy may change from time to time, see Section 16.
When you provide us with personal information to complete a transaction, verify your credit card, place an order, arrange for a delivery or return a purchase, we imply that you consent to our collecting it and using it for that specific reason only.
If we ask for your personal information for a secondary reason, like marketing, we will either ask you directly for your expressed consent, or provide you with an opportunity to say no.

When you provide us with personal information for free email sign ups or for promotional or sweepstake entrances we will ask you directly for your expressed consent or provide you with an opportunity to say no.


If after you opt-in, you change your mind, you may withdraw your consent for us to contact you, for the continued collection, use or disclosure of your information, at anytime, by contacting us

at info@mitoredlight.com or mailing us at:


Mito Red Light LLC
9319 N 94th Way #400
Scottsdale, AZ 85258

We also rely on trusted third-party partners to provide us with user data where consent has been previously given, such as through partner opt-in networks. For example, if you have agreed to receive marketing communications from similar brands via one of our partners, you may receive email communications from us based on your browsing behavior on our website. You may withdraw this consent at any time by clicking “unsubscribe” in any such email or by contacting us directly.

 

SECTION 3 – RETENTION OF INFORMATION

We retain personal information for as long as necessary to fulfill the purposes described in this policy, including to complete transactions, provide customer support, comply with legal obligations, resolve disputes, and enforce our agreements.

We may use any aggregated data derived from or incorporating your Personal Information after you update or delete it, but not in a manner that would identify you personally. Once the retention period expires, Personal Information shall be deleted. Therefore, the right to access, the right to erasure, the right to rectification, and the right to data portability cannot be enforced after the expiration of the retention period.

 

SECTION 4 - INFORMATION WE COLLECT THROUGH AUTOMATIC DATA TECHNOLOGY

As you navigate through and interact with our Website, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:

  • Details of your visits to our Website, including traffic data, location data, logs, and other communication data and the resources that you access and use on the Website.
  • Information about your computer and internet connection, including your IP address, operating system, and browser type.

We also may use these technologies to collect information about your online activities over time and across third-party websites or other online services (behavioral tracking). 

The information we collect automatically without your input does not include personal information but we may maintain it or associate it with personal information we collect in other ways or receive from third parties. It helps us to improve our Website and to deliver a better and more personalized service, including by enabling us to:

  • Estimate our audience size and usage patterns.
  • Store information about your preferences, allowing us to customize our Website according to your individual interests.
  • Speed up your searches; and
  • Recognize you when you return to our Website.

The technologies we use for this automatic data collection may include

  • Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our Website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Website.
  • Flash Cookies. Certain features of our Website may use local stored objects (or Flash cookies) to collect and store information about your preferences and navigation to, from, and on our Website. Flash cookies are not managed by the same browser settings as are used for browser cookies
  • Web Beacons. Pages of our Website and our e-mails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).

We do not collect personal information automatically, but we may tie this information to personal information about you that we collect from other sources or you provide to us.

SECTION 5 - DISCLOSURE

Depending on the requested Services or as necessary to complete any transaction or provide any Service you have requested, we may share your information with our affiliates, contracted companies, and service providers (collectively, “Service Providers”) we rely upon to assist in the operation of the Website and Services available to you and whose privacy policies are consistent with ours or who agree to abide by our policies with respect to Personal Information. We will not share any personally identifiable information with third parties and will not share any information with unaffiliated third parties.

Service Providers are not authorized to use or disclose your information except as necessary to perform services on our behalf or comply with legal requirements. Service Providers are given the information they need only in order to perform their designated functions, and we do not authorize them to use or disclose any of the provided information for their own marketing or other purposes.

We may also disclose any Personal Information we collect, use or receive if required or permitted by law, such as to comply with a subpoena or similar legal process, and when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request

 

SECTION 6 - SHOPIFY

Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you.
Your data is stored through Shopify’s data storage, databases and the general Shopify application. They store your data on a secure server behind a firewall.

Payment:
If you choose a direct payment gateway to complete your purchase, then Shopify stores your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted.
All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover.
PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.
For more insight, you may also want to read Shopify’s Terms of Service (https://www.shopify.com/legal/terms) or Privacy Statement (https://www.shopify.com/legal/privacy).

 

SECTION 7 - THIRD-PARTY SERVICES

In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us.
However, certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions.
For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers.
In particular, remember that certain providers may be located in or have facilities that are located a different jurisdiction than either you or us. So if you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located.
As an example, if you are located in Canada and your transaction is processed by a payment gateway located in the United States, then your personal information used in completing that transaction may be subject to disclosure under United States legislation, including the Patriot Act.
Once you leave our store’s website or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our website’s Terms of Service.

We do not control these third parties' tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly

Links
When you click on links on our store, they may direct you away from our site. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements.

Data Sharing With Zonos

By placing an order, you consent to the transmission of necessary order and shipping information to Zonos for the purposes of:

  • Duty/tax calculation
  • Address validation
  • Compliance verification
  • Facilitating international shipping

Zonos processes this data in accordance with its own Privacy Policy.

SECTION 8 – THIRD-PARTY USE OF COOKIES AND OTHER TRACKING TECHNOLOGIES

Some content or applications, including advertisements, on the Website are served by third parties, including advertisers, ad networks and servers, Google ads, content providers, and application providers. These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use our website. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content.

We do not control these third parties' tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly.

If you wish to opt out of marketing communications sent via OpenSend or other partner-based advertising platforms, please contact us at info@mitoredlight.com, and we will honor your request promptly.

Your Privacy Rights (U.S. Residents)

Depending on where you live, you may have certain rights under U.S. state privacy laws (for example, in California, Colorado, Connecticut, Utah, Virginia, and other states as new laws take effect). These rights may include:

• Right to Know / Access – to request details about the personal information we collect, use, and disclose about you.
• Right to Delete – to request that we delete personal information we hold about you, subject to certain exceptions (for example, when we need the information to complete a transaction you requested, detect fraud, or comply with legal obligations).
• Right to Correct – to request that we correct inaccurate personal information about you.
• Right to Opt Out of “Sale” or “Sharing” / Targeted Advertising – in some states, data sharing with certain partners for advertising or analytics may be considered a “sale” or “sharing” of personal information. You may opt out of this activity as described below.
• Right to Limit Use of Sensitive Personal Information – if we collect any sensitive personal information, you may have the right to request that we limit its use to certain permitted purposes.

We do not sell personal information for money. In some cases, we may share identifiers (such as a hashed email address or cookies) with trusted partners to help us understand website traffic or measure the effectiveness of our marketing. Where this activity is considered “sale” or “sharing” under applicable law, you can opt out using the contact methods below.

You can exercise any of these rights (where they apply to you) by contacting us as follows:

• Email: info@mitoredlight.com  
• Mail: Mito Red Light LLC, [Re: Privacy], 9319 N 94th Way, Ste 400, Scottsdale, AZ 85258  

Please tell us which right you would like to exercise and the state where you reside. We may need to verify your identity before processing your request, and we will respond within the time frames required by applicable law.

California Privacy Rights

If you are a California resident, you have certain rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA). These laws grant you rights regarding how your personal information is collected, used, and shared.

Personal Information We Collect

We collect personal information such as your name, email address, IP address, and browsing behavior. This includes data collected when you interact with our website, submit a form, or make a purchase.

How We Use and Share Information

We use your information to enhance your experience, provide customer support, and deliver personalized marketing. In some cases, we may share certain identifiers—such as a hashed email address or browser cookie—with trusted partners like Opensend. This allows us to identify previously anonymous website visitors and deliver relevant marketing communications. This type of data sharing may be considered a “sale” or “sharing” of personal information under California law.

Your Rights Under California Law

As a California resident, you have the following rights:

  • Right to Know: You can request details about the personal information we collect, use, disclose, and share.

  • Right to Delete: You can request the deletion of your personal information.

  • Right to Opt Out: You can opt out of the sale or sharing of your personal information, including for targeted advertising purposes.

  • Right to Correct: You can request that we correct inaccurate personal information about you.

  • Right to Limit Use of Sensitive Information: If we collect sensitive personal data, you can request to limit its use to necessary purposes only.

How to Exercise Your Rights

To make a privacy-related request, including opting out of the sale or sharing of your personal information, you can contact us at:

Email: info@mitoredlight.com

We will verify your identity before fulfilling any request. You may also appoint an authorized agent to act on your behalf.

Please include “Privacy Request” or “Do Not Sell or Share” in the subject line and let us know which right you wish to exercise.

We will verify your identity before fulfilling any request. You may also appoint an authorized agent to act on your behalf.

SECTION 9 – COOKIES AND TRACKING TECHNOLOGIES

We use cookies and similar technologies to enhance your experience, analyze traffic, and deliver personalized advertising. These cookies may be categorized as:

  • Essential – Necessary for the basic operation of the site, such as shopping cart functionality.
  • Analytics – Help us understand how visitors engage with our site so we can improve performance.
  • Marketing – Used to deliver ads and messages more relevant to you and your interests.

Some of these cookies may be set by third-party services like OpenSend, which help identify users who have previously opted in to receive marketing from participating partners. This allows us to send relevant marketing emails based on browsing activity on our website.

Non-essential cookies, including those used for analytics and marketing, are only set with your explicit consent. You can manage your cookie preferences at any time using the Shopify-provided cookie banner available on our website.

Our store uses Shopify’s built-in privacy and cookie management tools to handle consent preferences for visitors in regions where consent is required (for example, the EU and UK).

For more details about the specific cookies we use, or to review and modify your preferences, please refer to the cookie settings link in our site footer.

 

SECTION 10 - CHOICES ABOUT HOW WE USED AND DISCLOSE YOUR INFORMATION

We strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information: 

  • Tracking Technologies and Advertising. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. To learn how you can manage your Flash cookie settings, visit the Flash player settings page on Adobe's website. If you disable or refuse cookies, please note that some parts of this site may then be inaccessible or not function properly.
  • Disclosure of Your Information for Third-Party Advertising. We will not share your personal information with unaffiliated or non-agent third parties for promotional purposes.
  • Promotional Offers from the Company. If you do not wish to have your email address or contact information used by the Company to promote our own products or services, you can opt-out by sending us an email stating your request to info@mitoredlight.com. If we have sent you a promotional email, you may send us a return email asking to be omitted from future email distributions. This opt out does not apply to information provided to the Company as a result of a product purchase, warranty registration, product service experience or other transactions.
  • Targeted Advertising. We may use information to deliver advertising that we believe may be of interest to you. You can opt out as described above

 

SECTION 11 - SECURITY

To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed.
If you provide us with your credit card information, the information is encrypted using secure socket layer technology (SSL) and stored with a AES-256 encryption. Although no method of transmission over the Internet or electronic storage is 100% secure, we follow all PCI-DSS requirements and implement additional generally accepted industry standards.

We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. All information you provide to us is stored on our secure servers behind firewalls.

Company will also have a written incident response plan, to include prompt notification to student users (whether set up with an individual account or an access code through a school account) and school users in the event of a security or privacy incident, as well as best practices for responding to a breach of personally identifiable information. Company will share its incident response plan upon request. To obtain a copy of Company’s incident response plan email, email info@mitoredlight.com.

Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our Website. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Website.

 

SECTION 12 - COOKIES

For specific information about the Cookies that we use related to powering our store with Shopify, see https://www.shopify.com/legal/cookies. We use Cookies to power and improve our Site and our Services (including to remember your actions and preferences), to run analytics and better understand user interaction with the Services (in our legitimate interests to administer, improve and optimize the Services). We may also permit third parties and services providers to use Cookies on our Site to better tailor the services, products and advertising on our Site and other websites. For more specific information about the Cookies that we use see https://mitoredlight.com/pages/cookie-policy.

Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies through your browser controls. Please keep in mind that removing or blocking Cookies can negatively impact your user experience and may cause some of the Services, including certain features and general functionality, to work incorrectly or no longer be available. Additionally, blocking Cookies may not completely prevent how we share information with third parties such as our advertising partners.

Please note that while your browser may allow you to transmit a “do not track” signal, like many websites, our Site is not designed to respond to such signals. To learn more about “do not track” signals, you can visit http://www.allaboutdnt.com/.

 

SECTION 13 - AGE OF CONSENT

By using this site, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site.

 

SECTION 14 – PRIVACY OF CHILDREN

We do not knowingly collect any Personal Information from children under the age of 18. If you are under the age of 18, please do not submit any Personal Information through the Website and Services. If you have reason to believe that a child under the age of 18 has provided Personal Information to us through the Website and Services, please contact us to request that we delete that child’s Personal Information from our Services.

We encourage parents and legal guardians to monitor their children’s Internet usage and to help enforce this Policy by instructing their children never to provide Personal Information through the Website and Services without their permission. We also ask that all parents and legal guardians overseeing the care of children take the necessary precautions to ensure that their children are instructed to never give out Personal Information when online without their permission.

 

SECTION 15 - ADVERTISEMENTS

We may permit certain third-party companies to help us tailor advertising that we think may be of interest to Users and to collect and use other data about User activities on the Website. These companies may deliver ads that might place cookies and otherwise track User behavior.

 

SECTION 16 – SOCIAL MEDIA FEATURES

Our Website and Services may include social media features, such as the Facebook and Twitter buttons, Share This buttons, etc (collectively, “Social Media Features”). These Social Media Features may collect your IP address, what page you are visiting on our Website and Services, and may set a cookie to enable Social Media Features to function properly. Social Media Features are hosted either by their respective providers or directly on our Website and Services. Your interactions with these Social Media Features are governed by the privacy policy of their respective providers.

 

SECTION 17 - CHANGES TO THIS PRIVACY POLICY

We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.
If our store is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you.

 

SECTION 18 – ACCEPTANCE OF THIS POLICY

You acknowledge that you have read this Policy and agree to all its terms and conditions. By accessing and using the Website and Services and submitting your information you agree to be bound by this Policy. If you do not agree to abide by the terms of this Policy, you are not authorized to access or use the Website and Services.

SECTION 19 – MITO RED LIGHT APP PRIVACY POLICY  


The Mito Red Light App does not use any data for tracking purposes.

We do not use email including hashed emails for tracking purposes. We use email including hashed emails to enable the app to function.  Usage may include authenticate the user, enable features, prevent fraud,
and improve scalability and performance.


We use an internal user Id to enable the app to function.  Usage may include authenticate the user, enable features, prevent fraud, implement security measures, ensure server up-time, minimize app crashes, and improve scalability and performance.


We use analytics data to evaluate user behavior, including to understand the effectiveness of existing product features, plan new features, identify and minimize app crashes, or measure audience size or characteristics.

Some of the analytics demographics data that we collect in aggregate is optional.  We ask for age but you may leave it blank.  For gender, you have the "Other" option. You may choose to tell us your pigment skin type.  All the demographics data is used in aggregate to help us understand the effectiveness of existing product features, plan new features, or measure audience size or characteristics.

We save analytics information on product interaction such as app sessions and session benefits. We use product interaction analytics to evaluate user behavior, including to understand the effectiveness of existing product features, to understand product therapeutic benefits, plan new features, or measure audience size or characteristics.

We save analytics crash data such as crash logs to ensure server up-time, minimize app crashes, and improve scalability and performance.

Account Deletion for Mito Red Light mobile app

If you created an account (login), you may delete it within the MitoRedLight mobile app.

Go to Settings.

Select delete account.

You may be logged out first to re-authenticate your login. In this case, sign back in then immediately go back to Settings and delete account.

Deleting an account deletes the login and all data.

If you cannot use the app to delete your account, please contact Support via email info@mitoredlight.com or phone 1-866-861-6486 and give them your email address used for the account.

Then you MUST delete the app from your mobile device.  You can re-install the app and select to opt out of data collection.

If your sign-in didn't include an email address or you don't know it:

Delete the app from your mobile device.  You can re-install the app and select to opt out of data collection.

Google Play Store 

https://play.google.com/store/apps/details?id=com.mitoredlight

Apple Store 

https://apps.apple.com/us/app/mitoredlight/id1639752291

SECTION 20 - QUESTIONS AND CONTACT INFORMATION

If you would like to: access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information contact our Privacy Compliance Officer at info@mitoredlight.com or by mail at
Mito Red Light LLC
[Re: Privacy Compliance Officer]
9319 N 94th Way, Ste 400 
Scottsdale, AZ 85258

Data Subject Access Requests
If you would like to access, correct, update, or delete the personal information we may have about you, or if you wish to exercise any of your rights under data protection laws (such as GDPR or CCPA/CPRA), you may submit a request by emailing us at info@mitoredlight.com or by writing to us at the address above.